What are the most trending skin hydrating products of 2025?

1. Dot & Key Vitamin C + E Superbright Moisturizer

This lightweight serum deeply hydrates the skin with the power of hyaluronic acid, improving skin texture and helping the skin retain moisture, leaving it soft and plump.

A face wash with hyaluronic acid that hydrates as it cleanses. It provides moisture to the skin while ensuring a fresh and smooth feel post-wash.

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7. Neutrogena Hydro Boost Water Gel

A rich hydrating formula with Vitamin C and E, this moisturizer brightens and nourishes the skin while providing intense hydration. Perfect for dull and dry skin.

4. Aqualogica Glow+ Hydrating Dewy Sunscreen SPF 50

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3. Plum Green Tea Renewed Clarity Night Gel

6. Pond’s Hydra Light Hyaluronic Acid Hydrating Gel Face Wash

5. The Derma Co. 1% Hyaluronic Acid Hydrating Serum

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2. Cetaphil Daily Advance Ultra Hydrating Lotion

Known for its ability to provide instant hydration, this lightweight water gel is perfect for oily and combination skin types. It delivers long-lasting moisture without clogging pores.

This night gel is designed for oily and acne-prone skin. It provides deep hydration while controlling oil, giving you clear, refreshed skin by morning.

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Combining hydration with sun protection, this sunscreen helps lock in moisture while protecting the skin from harmful UV rays. It’s enriched with Vitamin C and Papaya extract for glowing skin.

Here're a few hydrating products I came across this year. These are impressively hydrating on dry skin. You can grab trial packs of these products on Smytten. I do that often.

Known for its gentle and non-greasy formula, this moisturizer hydrates the skin for up to 24 hours. It’s suitable for dry, sensitive skin and strengthens the skin's moisture barrier.

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Hope this helps. Good day! :)